Texas A&M University (TAMU) BUSN 101 Freshman Business Initiative Midterm Practice Test

Business-to-business transactions involve selling to another business rather than to individual customers. For example, a manufacturer selling products to a retailer or a software company licensing a solution to a corporation. This captures the essence of the B2B model: sales are aimed at business customers, often with larger orders and longer sales cycles. In contrast, selling to consumers is B2C, Profit isn’t a distinct sales model, and Stakeholder refers to interested parties, not a market type. So selling between two businesses is B2B.